Role of GenX & millennials in sustainable Investing and consumption decisions

A lot of research has been done on how baby boomers , GenX, millennials and GenZ have very different perspectives on the importance of sustainable Investing . Interestingly, the younger generations expressed significantly greater interest in making money, but also doing good at the same time. In addition, it is estimated that $40 trillion of wealth will be transferred to millennials over the next 20 years. Also they are redefining consumerism

Gen Z (1997 – 2012) 11 – 26 yrs

Millennials (1981 – 1996) 27 – 42 yrs

Gen X (1965 – 1980) 43 – 58 yrs

BabyBoomers (1955 – 1964) 59 – 68